Last Updated: August 13, 2026
Persuadable Texas voters need to see and hear two tracks of creative on all digital and streaming platforms beginning Week 11 and stretching through Election Day.
Most immediately, voters need to hear the following messages:
Track A
James Talarico was born to a single mother who worked overtime to provide for him. He was taught to follow the two commandments of loving God and loving his neighbors by his grandfather, a Baptist preacher from South Texas. That upbringing inspired him to become a public school teacher in San Antonio. In the State House, he lived out those values, working with both parties to take on corruption and lower costs for Texas families. He brought both parties together to pass 60 bipartisan bills, including capping the cost of insulin at $25 per month, raising teacher pay, and passing the largest property tax cut in Texas history.
Track B
First, these voters need know that Ken Paxton is the most corrupt politician in Texas, including the following proof points:
- He was reported to the FBI by his own staff for abusing his office
- He was impeached by his own party for bribery
- He used his office to enrich himself, increasing his net worth by 7,000% and buying 15 homes during his time in office on a government salary.
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