Last Updated: January 6, 2025
Likely Democratic primary voters need to know that James Talarico is a fighter for regular Texans, who has taken on billionaire mega-donors and their puppet politicians to deliver for us.
Talarico doesn’t just fight, he wins.
These voters need to learn about Talarico’s record of taking on special interests and passing major legislation to:
- Increase funding for public schools and raise teacher pay
- Cap the cost of insulin at $25 per month
- Allow Texas to import affordable prescription drugs from Canada
- Ban health insurance companies from steering patients to hospitals that overcharge patients
These voters also need to learn about Talarico’s record of standing up to the billionaire donors to:
- Prevent tax dollars from being taken from Texas public schools to fund private school vouchers for the mega-rich like Elon Musk;
- Fight against the state’s extreme abortion ban; and
- Block the effort by Texas politicians to redraw district lines that would rig elections in their favor.
It is most important that voters in the following media markets see these messages on broadcast television:
- San Antonio
- Harlingen – McAllen
- Austin
It’s also important that likely Democratic primary voters statewide who can be reached 1-1 directly see these messages on premium subscription streaming services and then on FAST channels. Likely Democratic primary voters in the 100 zip codes with the highest concentration of likely Democratic primary voters also need to see these messages on YouTube and other zip-code based, premium streaming platforms.
While less important, likely Democratic primary voters in the following media markets should also see these messages in mail:
- Abilene-Sweetwater,TX
- Amarillo, TX
- Beaumont-Port Arthur, TX
- Corpus Christi, TX
- El Paso, TX
- Laredo, TX
- Lubbock, TX
- Odessa-Midland, TX
- San Angelo, TX
- Sherman, TX-Ada, OK
- Shreveport, LA
- Tyler-Longview (Lufkin & Nacogdoches), TX
- Victoria, TX
- Waco-Temple-Bryan, TX
- Wichita Falls, TX